The BRAVIA 3II lineup will roll out sequentially in multiple screen sizes to cater to a wide range of home entertainment requirements. The rollout begins with 55-inch and 65-inch models, followed by larger formats, and will culminate in a 100-inch variant expected between July and August. The 100-inch BRAVIA 3II is designed to offer an expansive viewing canvas and take the “Cinema is Coming Home” experience to a larger scale.
Powered by Sony’s advanced XR Processor™, the BRAVIA 3II combines artificial intelligence with cognitive intelligence to analyse content in the way humans naturally perceive sight and sound. The processor enhances depth, colour and clarity in real time to produce more natural and lifelike visuals.
With XR Triluminos Pro™, the television reproduces a wide spectrum of colours with accuracy, delivering billions of shades, deeper blacks and brighter highlights. XR Clear Image enhances clarity by reducing noise and blur, while Motionflow XR keeps fast-moving content smooth and fluid across movies, sports and gaming.
The BRAVIA 3II also features Dolby Vision® and Dolby Atmos®, delivering HDR visuals with richer colours, deeper contrast and enhanced brightness alongside immersive spatial audio. Its uniquely designed speakers are engineered to reduce distortion and improve sound resolution, providing clearer dialogue and an immersive audio experience across movies, shows and games.
For gaming, the BRAVIA 3II supports 4K at 120fps through HDMI 2.1. Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) help reduce input lag and eliminate screen tearing for smoother gameplay.
A dedicated Game Menu provides quick access to gaming settings and assist features when a game console is connected. Dolby Vision® Gaming adds advanced HDR processing for richer and brighter visuals, deeper contrast and more vibrant colours.
The television also supports PS Remote Play and dedicated optimisations for the PlayStation 5. Equipped with four HDMI 2.1 ports supporting 4K at 120fps, VRR and ALLM, the BRAVIA 3II is designed for smooth and responsive console gaming.
Powered by Google TV, the BRAVIA 3II provides access to more than 400,000 movies and TV shows, along with thousands of apps and games. Personalised recommendations and dedicated user profiles are designed to simplify content discovery and help viewers find content based on their interests.
The television supports Hands-free Voice Search and works with Google Assistant, allowing users to search for content, control the television and manage compatible smart home devices through voice commands. It also supports Apple Google Cast, AirPlay 2, Apple HomeKit and Amazon Alexa-enabled devices.
All 2026 models will also receive Google Gemini support through an OTA update, introducing enhanced AI-powered voice interactions and smarter content discovery.
The BRAVIA 3II also provides access to Sony Pictures Core, offering a curated selection of blockbuster movies, including titles available in IMAX Enhanced. The platform is designed to bring studio-quality entertainment closer to the experience intended by creators.
Powered by Pure Stream, Sony Pictures Core allows streaming at speeds of up to 80 Mbps, delivering picture clarity comparable to 4K Blu-ray quality. Customers will also receive five exclusive movie credits for 12 months, allowing them to access selected premium titles on their BRAVIA TV.
The BRAVIA 3II features a sleek, minimalist design intended to blend into modern interiors. It comes with a newly developed Inclusive Remote Control featuring an optimised button design, distinct shapes and clear spacing for easier navigation.
For durability, the television is equipped with Sony’s X-Protection PRO, offering protection against dust, humidity, lightning and power surges. Eco Dashboard 2 allows users to monitor power consumption and access energy-saving insights.
The BRAVIA 3II will be available across Sony retail stores, including Sony Center and Sony Exclusive, the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India starting May 2026.
The 55-inch BRAVIA 3II, measuring 140 cm, carries an MRP of INR 1,59,900 and a Best Buy price of INR 99,990 and is available now. The 65-inch model, measuring 165 cm, has an MRP of INR 1,99,900 and a Best Buy price of INR 1,24,990. The 75-inch model, measuring 190 cm, is priced at an MRP of INR 2,89,900 and a Best Buy price of INR 1,79,990.
The 85-inch BRAVIA 3II, measuring 215 cm, carries an MRP of INR 5,19,900 and a Best Buy price of INR 3,05,990. The 100-inch model, measuring 254 cm, has an MRP of INR 7,69,900 and a Best Buy price of INR 4,99,99.
Sony India Private Limited, whose ultimate holding company is Sony Group Corporation, Japan, operates across television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company places emphasis on customer satisfaction and sales and service standards, while also prioritising environmental sustainability and aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities.
Sony India’s new toll-paid customer care number is 080 6500 6500. Sony India Pvt. Ltd. is located at A-18, Mohan Co-operative Industrial Estate, New Delhi - 44.
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